COMPETITIVE ENVIRONMENT
1. BARGAINING POWER OF SUPPLIERS
2. THREAT OF SUBSTITUTES
3. THREAT OF NEW ENTRANTS
4. RIVALRY AMONG EXISTING COMPETITORS
5. BARGAINING POWER OF CUSTOMERS
FUNDAMENTAL COMPETITIVE STRATEGIES
1. COST LEADERSHIP- very low prices
2.DIFFERENTIATION- make stuff unique
3.INNOVATION- finding new ways of doing things
4. GROWTH- expanding companies capacity
5. ALLIANCE- new business linkages and alliances
STRATEGIC POSITIONING OF INTERNET TECHNOLOGIES
1. COST & EFFICIENCY IMPROVEMENTS
2. PERFORMANCE IMPROVEMENTS IN BUSINESS EFFECTIVENES
3. GLOBAL MARKET PENETRATION
4. PRODUCT & SERVICE TRANSFORMATION
BASIC STRAGEGIES IN BUSINESS OF IT
LOWER COSTS- reduce cost of business processes,customers, or supplier
DIFFERENTIATE-differentiate products
INNOVATE- create new products
PROMOTE GROWTH- regional and global business
DEVELOP ALLIANCES- create virtual org's of business partners
FACTORS OF SUSTANING STRATEGIC SUCCESS
-size
-geographical scope
-product scope
-org. structure == FOUNDATION FACTORS
-technical resources
-knowledge resources
- creating switching cards
-exploiting knowledge == MANAG. ACTIONS
-manage risks & STRATEGIES
-development response strat's
