WALTER HUDSON's ELECTRONIC JOURNAL
CH.8

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D-S-S
OLAP
DATA MINING
Smart Card
MSSP
LOUD CLOUD
CASE STUDY: THE VALUE OF IS
REAL WORLD CASE
amazon.com
MRS. FIELD'S COOKIES
Application Exercise 3.3
GROUP PROJECT(PAPER)
ZD NET ARTICLE
Real World Case #3

4-1-03 Tuesday

 

push technology-send data to a client without the client requesting it.

Pull technology- opposite of push technology

*the #1 push technology is e-mail.

 

E-COMMERCE TRANSACTION CYCLE:

1. ATTRACT

2. INFORM

3. CUSTOMIZE-customer configuration

4. TRANSACT

5. PAY

6. INTERACT- customer service

7. DELIVER

8. PERSONALIZE-buying behavior incentives

 

 

B2C-RETAILING ON THE WEB

  1. performance and service
  2. personalization
  3. community
  4. look and feel
  5. incentives
  6. security, reliability, and privacy

 

 

 

 

 

PROCESS CATEGORIES OF E-COMMERCE

1. ACCESS CONTROL AND SECURITY

2. CONTENT MANAGEMENT

3. WORKFLOW MANGAG.

4. PROFILING AND PERSONALIZATION

5. CATALOG MANAG.

6. EVENT NOTIFICATION

7. SEARCH MANAG.

8. PAYMENT

9. COLLABORATION AND TRADING

 

 

CLIENT BROWSER                                    MERCHANTS WEB SERVER

1. VERIFY MERCHANT`                              1. VERIFY CUSTOMER

2. RECEIVE ORDER                                      2. REVIEW PAYMENT

3. RECEIVE PAYMENT                                3. AUTHORIZE OR DENY PAYMENT

4. CONFIRM ORDER

 

 

E-COMMERCE SUCCESS FACTORS

1. SELECTION & VALUE

2. PERFORMANCE & SERVCE

3. LOOK & FEEL

4. ADVERTISING & INCENTIVES

5. PERSONAL ATTENTION

6. COMMUNITY RELATIONSHIPS

7. SECURITY AND RELIABILITY